The Red Ribbon 世界艾滋病日—上海站宣传活动

Date: November 2018 - December 2018

Location: Shanghai, China

Scope of work: Creative directing, Design, Marketing.

Commissioned by Shanghai’s local government, this is a project done for Shanghai’s annual World AIDS Day propaganda.


The red ribbon is a universal symbol of awareness and support for people living with HIV. Instead of a normal stage, we enlarged the red ribbon into a huge installation, with one side as the stage backboard, the other side as stairs for people to sit and to get interact with the work.

The space inside the installation is an actual HIV test room where audiences can walk in and get the test result in 10 minutes.

Finished Photo


Launching Ceremony Photos

Ones of Shanghai’s most famous TV hosts were hosting the event.


Shanghai‘s Rainbow Choir